James is an award winning series producer and director. He started his career at BBC Wales working on network radio series, features and documentaries for BBC Radio 1, 2 and 4. He won a Radio Academy (Sony) Award for the Radio 4 series Who Sold the Soul? in 2014. In TV he began working on BBC Four's acclaimed Legends series before producing and directing his own documentaries. Credits include Public Enemy: Prophets of Rage, David Bowie and the Story of Ziggy Stardust, Born to Be Wild: The Golden Age of American Rock and One Nation Under a Groove: The Story of Funk.
He left the BBC in 2014 to go freelance, directed an S4C documentary about Welsh rock band Super Furry Animals, directed an episode of the BAFTA Cymru award winning series Music For Misfits: The Story of Indie (BBC Four) and made a Radio 4 documentary called Generation Grime.
In 2015 he set up Lazerbeam Productions and has conceived, produced and directed Roots Reggae Rebellion (BBC Four), Hidden Cardiff (BBC One Wales & BBC Two) and directed Hits, Hype and Hustle (BBC Four). He is currently series producing Hidden Wales with Will Millard for BBC One Wales.